Sapporo Draft Beer Black Label will continue to evolve its unique world view and draft beer taste, and will continue to offer adults the joy of choosing their own beer and expressing their adult selves at various customer contact points.

THE SHOP" is a unique brand that combines the story of goods, the pleasure of holding it in one's hand, and its design and functionality. The Shop is a store that offers the story, pleasure of ownership, design and functionality of . The shop is the first online store of Sapporo Beer, and sells selected excellent products by Black Label, which combine simple beauty and long-lasting, reliable touch.