adidas by wc

The collection finds its footing in the playground of Avenue d’Ivry in Paris, where Creative Director Lyna Ty spent their childhood.

Beyond the classroom, play, friendship, family and the neighbourhood begin to shape a shared world – a collection formed through observation, routine and the people around us before, during and after school.

adidas by wc

A collection inspired by the gritty energy of 1990s style.
The collection continues Willy Chavarria’s exploration of proportion, identity, and cultural heritage.

Drawing from vintage sportswear silhouettes, iconic adidas heritage silhouettes are reworked through Chavarria’s distinct lens, blending athletic references with the designer’s unmistakable fashion point of view.

adidas by av

Beyond reconstruction, the collection pursues evolution, further developing the collaborative visual language of Creative Director Beate Skonare Karlsson.

Classic silhouettes are reinterpreted through a thought-provoking perspective.