Published: June 24, 2020

Last updated: September 1, 2023

Yohji Yamamoto Inc. and Yohji Yamamoto America Inc. (collectively “we,” “our” and “us”), respect your right with privacy. As we operate this website, our mobile application, WILDSIDE YOHJI YAMAMOTO app and our stores, and provide you with our services, we collect, retain, use, generate and transfer (collectively, “process”) personal data about you. When we process your personal data, we undertake to comply with applicable data protection laws, including the Act on the Protection of Personal Information of Japan (the “APPI”), the General Data Protection Regulation of the European Union (the “GDPR”) and the California Consumer Privacy Act, as amended (the “CCPA”). Below is our privacy policy on how we process and protect your personal data.

We may revise this privacy policy from time to time, and you can find the latest version of this privacy policy on this website.

This privacy policy is issued by us. When we process your personal data and the GDPR applies to such processing, we are the joint controllers in the meaning of GDPR and are jointly responsible for protecting your rights with personal data.

We collect the following categories of your personal data:
・Your basic personal information to identify you and contact you, including name, gender, date of birth, email address, phone number and residential address;
・Your interaction with our website and mobile application, including browsing history, purchase records (order date, item purchased, payment information and processing state), items in shopping cart, items in wish list and your inquiry records including information you provide to us through online chat;
・Your interaction with social recommendation buttons (Facebook, Instagram, Pinterest or Twitter) embedded in our website, including items of your recommendation and your account information with such social networks; and
・Record of your visit to our store(s), including the items you scanned in our store(s) by your mobile device. We collect this data through your mobile device by the use of in-store beacons, if you install our mobile application and permit us to use your location information on your mobile device setting. You can stop us from collecting this data at any time by disallowing us to use your location information on your mobile device setting.

3.1 We process your personal data described above for the following purposes:
a. Responding to your inquiries, proceeding with your orders, facilitating your payment, delivering purchased items to you, contacting you about your purchase and delivering member services to you;
b. Notifying our payment service provider of your intention to let them keep your credit card information for future reuse;
c. Delivering various marketing programs including delivering member newsletters, running loyalty programs, providing information of services and promotions in our store(s);
d. Facilitating your social interaction by sending your recommendation to social network services. With this regard, the operator of such social network service (namely, Facebook, Instagram, Pinterest, or X (previously Twitter)) and we are joint controllers in the meaning of GDPR. For the subsequent processing by such social network operators, they are the sole controllers. You can find how they collect and use your personal data in their privacy policy at the following links:
　https://www.facebook.com/privacy/explanation
　https://help.instagram.com/519522125107875
　https://policy.pinterest.com/en/privacy-policy
　https://twitter.com/en/privacy
e. Personalizing our advertising, various marketing programs, content and features based on your interaction with our website and mobile application (e.g. items purchased, pages browsed, etc.), visit to our store(s) and items you scanned in our store(s)
f. Improving the quality of our products and your experience with our website and mobile application, including providing a function synchronizing your login status between our website and mobile application;
g. Monitoring security of our website and mobile application;
h. Maintaining and protecting your account and functions of our website and mobile application;
i. Establishing, exercising or defending our legal rights; and
j. Discharging our legal obligations.

When required by applicable data protection laws, we obtain your consent to our processing of your personal data.

3.2 If you are located in the European Economic Area (the “EEA”) or in the United Kingdom (the “UK”), we process your personal data for the purposes above on the following lawful bases:

Where the lawfulness of our processing your personal data is your consent, you can revoke at any time your consent with effect for the future.

We usually don’t collect and/or use sensitive categories of your personal data as defined in applicable data protection laws.

Cookie is a small text file that our website sends to your terminal device for the purpose of keeping certain records.
By using cookies:
a. Your terminal devices (e.g. browsers) remember your preferences (e.g. language used) and activities (e.g. login status, items in cart, etc.) on our website, so that we can deliver a personalized and better user experience on our website (essential cookies);
b. We can keep track of your interaction with our website, giving us useful and important insight for improving our website (performance cookies); and
c. Our adtech partners can keep track of your browsing records across internet, so that we can deliver personalized advertisement that is more likely to be of your interest (advertising cookies).

The cookie identifies your terminal device, typically your web browser, but it cannot identify your individual identity. You can choose whether to allow us or third-parties (our adtech partners) to set performance cookies and advertising cookies.

WILDSIDE YOHJI YAMAMOTO app collects location information to enable geo-targeted push notifications even when the app is not being used or only active in the background, if you permit us to collect your location information on your device setting. The collected location information is not linked to your personal data.

We retain your personal data for as long as it is necessary for the purposes described in section 3.1 above or consistent with applicable data protection laws. We will delete or anonymize your personal information when we no longer need it in accordance with applicable laws and our established procedures.

As shown in the table below, we disclose certain categories of your personal data in so far as may be necessary for the purposes described above to the respective recipients.

Where such service providers are “data processors” in the meaning of GDPR, we make sure that such data processors have in place appropriate data protection measures by virtue of data processing contracts between such processors and us in compliance with Article 28 of GDPR.

Our website is located in Japan, which means your personal data are processed in Japan. If you are located in the European Economic Area (EEA), we do not transfer your personal data to any entities located in any third countries outside the EEA or Japan. In the event that we transfer your data to an entity located outside the EEA or Japan, we either ask for your prior consent thereto or protect your rights with personal data by virtue of a data transfer contract with the relevant recipient(s) in accordance with GDPR and APPI, which impose on such recipient(s) contractual obligations to ensure adequate level of data protection equivalent to those laid down by GDPR and APPI.

Provided that certain conditions are met, you have legal rights with your personal data as set out in applicable data protection laws. The examples of such legal rights are:
・Revocation of previously given consent to our processing of your personal data;
・Access to your personal data and to certain supplementary information covered by this notice;
・Correction of your personal data if inaccurate or incomplete;
・Erasure of your personal data in certain circumstances;
・Suspension of using your personal data in certain circumstances;
・Stopping processing your personal data in certain circumstances; and
・Obtaining your personal data in a structured, commonly used, and computer-readable format.
If you wish to exercise your right, please contact us in accordance with section 13 below.

We recognize the particular importance of children’s privacy. Our website, our mobile application and other services are not intended for the use of children under the age of 16 and we do not knowingly collect personal data from children under the age of 16. If we learn a child under the age of 16 has provided us with personal data, we will immediately delete the personal data.

You can lodge complaints about our way of processing your personal data with data protection supervisory authorities.

For further information and inquiry, contact:
Privacy Manager
Yohji Yamamoto Inc.
wildside@yohjiyamamoto.co.jp

Privacy Manager
Yohji Yamamoto America Inc.
Email: privacy.yya@yohjiyamamoto.co.jp

Published: September 1, 2023

Last updated: September 1, 2023

This Appendix I supplements our privacy policy, provides additional information and explains privacy rights for California residents. This Appendix I describes how we collect, use, disclose and protect your personal information both online and offline. If there is any conflict between this Appendix I and our privacy policy, this Appendix I prevails to the extent of such conflict. Certain terms used in this Appendix I have the same meanings as defined in the California Consumer Privacy Act, as amended, and its regulations (collectively “CCPA”).

1.1 Categories of Personal Information We Collect
We collect the following categories of your personal information from the following sources:

We collect your personal information directly when you register as a member of our website or mobile application, purchase our products, use our services, visit our store and make an inquiry to us. We may also collect your personal information from our service providers. In addition, we may receive your personal information, which complements the information we collected, from a third party to offer you our products or services, and to improve functionality and usability of our products and services. In these cases, we apply our privacy policy and this Appendix I to the information we received, unless published otherwise.

We do not collect, use or disclose your sensitive personal information.

1.2 Business or Commercial Purposes for Which We Collect Personal Information
We collect and use your personal information listed at section 1.1 above for the following purposes:

1.3 Length of Time We Intend to Retain Personal Information
We retain your personal information for the period necessary for us to fulfill the purposes described at section 1.2 above and as required by law. We will delete or anonymize your personal information when we no longer need it in accordance with applicable laws and our established procedures.

1.4 Your Right to Opt Out of Sale of Sharing of Personal Information
You have the right to opt out of “sale” or “sharing” of your personal information to/with third parties. Those terms are defined in the CCPA and our sale or sharing of personal information to/with third parties is described at section 2.1 below. To exercise this right, please access our “Do Not Sell or Share” request page by clicking here or the “Do Not Sell or Share My Personal Information” link at the footer of our website. We also honor an opt-out preference signal sent from your browser or mobile device.

You have the following legal rights set out in the CCPA with the processing of your personal information by us.

・Right to know what personal information about you we collect, use, disclose, sell or share
・Right to request us to delete your personal information collected by us, with certain exceptions
・Right to request us to correct inaccurate personal information we hold about you
・Right to opt-out of the sale or sharing of your personal information by us as described at section 1.4
・Right to limit use and disclosure of sensitive personal information to the extent necessary to achieve certain purposes such as to provide products or services to you
・Right not to receive discriminatory treatment by us for the exercise of the privacy rights conferred by the CCPA

If you would like to exercise any of these rights, or if you have any inquiries about your rights, please contact us in accordance with section 7 below.

We use your personal information (unique personal identifier, such as name, postal address and date of birth) to verify your request.

2.1 We have sold or shared in the preceding 12 months and will sell or share the following categories of personal information to/with third parties for the following purposes:

2.2 We disclose your personal information to our service providers. We only allow our service providers to process your personal information when we have confirmed that they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers to ensure that they can only use your personal information for purposes set forth in agreements with us as required in the CCPA. We may also share personal information with external auditors.

2.3 We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

2.4 We may also need to share some personal information with other parties, such as potential buyers of some or all of our businesses or during a re-structuring. Usually, information will be anonymized, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations. We will not share your personal information with any third parties other than those described in this notice.

2.5 We do not knowingly sell or share the personal information of consumers under the age of 16.

We do not use or disclose your sensitive personal information for any purposes other than performing the services or providing the goods requested by you, as authorized under the CCPA.

The CCPA states you have a right not to receive discriminatory treatment by us for the exercise of the privacy rights conferred by the CCPA.

We offer our customers who register as a member of our website or mobile application a loyalty program that provides certain benefits, such as rewards (points), coupons and exclusive offers (the “Program”). When you sign up for the Program, we request you to provide your personal information such as name, email address, phone number, address, gender and date of birth. The Program may be interpreted as a financial incentive　program under the CCPA.

With your personal information, we can provide you with rewards, coupons and member exclusive offers, and such value of your personal information to us is reasonably related to the value of the Program.

You can withdraw from the Program at any time via MY PAGE of our website or mobile application. Please look at the Program’s terms of service on our website or mobile application. You can join the Program by creating a new account on our website or mobile application.

6.1 When you use an authorized agent to submit a request to know or a request to delete, we may require that you:
a.Provide the authorized agent with written permission to do so;
b.Verify your own identity directly with us; or
c.Directly confirm with us that you provided the authorized agent with permission to submit the request

6.2 We may deny a request from an agent that does not submit a proof that they have been authorized by you to act on your own behalf.

Please contact us by email if you have any questions or concerns about this CA privacy policy or the information we hold about you.
Privacy Manager
Yohji Yamamoto Inc.

Email: wildside@yohjiyamamoto.co.jp

Privacy Manager
Yohji Yamamoto America Inc.
Email: privacy.yya@yohjiyamamoto.co.jp
Phone (toll-free): 833-735-0446

We may revise or update this Appendix I from time to time. Any changes to this Appendix I will become effective upon posting of the revised version on our website.

Pursuant to California Civil Code Section 1798.83, we only share personal information with third parties for those third parties’ direct marketing purposes if you specifically opt-in or are offered the opportunity to opt-out and elect not to opt-out from such sharing at the time you provide personal information or at the time you choose to participate in a feature. If you do not opt-in or if you opt-out at the applicable time, we do not share your information with those identified third parties for those third parties’ own direct marketing purposes. If you are a California resident, and we do not have a notice of providing choices regarding certain kinds of sharing, as described above, you have the right to receive from us: (a) information identifying any third party(ies) to whom we may have disclosed, within the preceding calendar year, your Personal Information for that third party’s own direct marketing purposes; and (b) a description of the categories of personal information disclosed. If you are a California resident, please write to the contact point specified in section 9 of this CA privacy policy above to obtain information free of charge regarding our compliance with this law. (Requests received by other means may result in a delayed response.) Please use "Your California Privacy Rights" in the subject line of your email. Please include your name, email address, postal address. We are not responsible for requests that are not labeled or sent properly, or do not have complete information. Please note that we are only required to respond to one request per customer each calendar year.