In 2001, the year of the 100th anniversary of the birth of the teddy bear, which continues to be loved around the world, this 7 cm bear-shaped block-type figure was created based on the concept of "creating a teddy bear with a digital image.
The figure was created based on the rule of "designing only with prints" without adding anything other than the nine separate parts of the main body.
BE@RBRICK, which resonates with this "limitless potential for expression," has developed a variety of collaborations with many artists, brands, companies, and characters who are fascinated by its cute form. BE@RBRICK has been introducing thousands of items to the market and has gained many fans around the world as an "artistic toy".