Iracema is a Braz'lian artist and designer, based in Paris.
Born and raised in Brazil,she started her career in fashion design as the assistant to Alexandre Herchcovitch in Säo Paulo. Parallel to her work in fashion she founded the music group CSS, with whom she did several tours around the world between 2006 and 200B, CSS encapsu Iatgd the energy of Säo Paulo art and night scene on the 2000's. It was raw and spontaneous, and it found a large audience in the internet.
In 2008 she moved to Paris, graduated at the Institut Franqais de la Mode and started working as a textile and print designer for fashion houses. In 2010 she founded Heart Head Heart, an indie brand of collectible scarves that gained worldwide following. She started exploring Augmented Reality in 2015, with a collection of augmented scarves, and trom there she evolved deeper into technology, through animations and immersive narratives. Today, through her studio she develops textile design, animation and technology projects.
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