WILDSIDE × IRACEMA BUSS GUITAR Hoodie

WILDSIDE The printed graphic was created by playfully incorporating the "wild" element of theThis is the first collaboration with IRACEMA.

IRACEMA, who grew up in Brazil and spent his formative years in São Paulo, is attracted to landscapes where nature encroaches on the manmade, or conversely, where the manmade finds its place in nature, and IRACEMA's work often expresses the contrast between nature and technology, and the liminal space where nature and the city intersect. IRACEMA's works often express the contrast between nature and technology, and the boundary space where nature and city meet.

This collaboration item also expresses such a space, with a graphic design of vivid imaginary insects perched on a bass guitar printed on the front.

The body is an original body made by Yohji Yamamoto, and is available in two sizes for unisex wear.

Each item has a tag with a QR code on it, which can be scanned with the camera function of a smartphone to use a special Instagram effect function exclusive to the collaboration. When the camera is pointed at the item design, various animations will appear, allowing users to enjoy the AR experience.

In conjunction with this collaboration,We are pleased to publish a conte article interviewing IRACEMA about the digital experience of AR created by IRACEMA and their thoughts on this collaborative item.
Vol.21 Exploration of Technology, Digital Experience through Fashion presented by IRACEMA
https://wildside-online.jp/shop/pages/content_detail_240828.aspx

100% COTTON

Made in JAPAN

Size information by SIZEGUIDE.
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■ Notes

・ All clothing is placed flat on a flat table for measurement.
Please note, that slight differences may occur depending on the item.

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