WILDSIDE × IRACEMA CAMERA T-shirt

WILDSIDE The printed graphic was created by playfully incorporating the "wild" element of theThis is the first collaboration with IRACEMA.

IRACEMA, who grew up in Brazil and spent his formative years in São Paulo, is attracted to landscapes where nature encroaches on the manmade, or conversely, where the manmade finds its place in nature, and IRACEMA's work often expresses the contrast between nature and technology, and the liminal space where nature and the city intersect. IRACEMA's works often express the contrast between nature and technology, and the boundary space where nature and city meet.

This collaboration item also expresses such a space, with a unique design that combines the fictional "DRAGONFLY" with a camera.

The body is based on the Yohji Yamamoto POUR HOMME standard T-shirt, and while the M size follows the size of the Yohji Yamamoto POUR HOMME standard T-shirt for unisex wear, a new S size has been added through a meticulously calculated grading process.

In addition, each item has a tag with a QR code, which can be scanned with the camera function of a smartphone to use a special Instagram effect function exclusive to the collaboration.
When the camera is pointed at the item design, various animations will appear, allowing users to enjoy the AR experience.

In conjunction with this collaboration,We are pleased to publish a conte article interviewing IRACEMA about the digital experience of AR created by IRACEMA and their thoughts on this collaborative item.

Vol.21 Exploration of Technology, Digital Experience through Fashion presented by IRACEMA

https://wildside-online.jp/shop/pages/content_detail_240828.aspx

100% COTTON

Made in JAPAN

Size information by SIZEGUIDE.
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■ Notes

・ All clothing is placed flat on a flat table for measurement.
Please note, that slight differences may occur depending on the item.

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