Championing creative freedom through humor, entertainment, and progressive design, AVAVAV is a women-led independent fashion label helmed by creative director Beate Karlsson. Rooted in internet culture and driven by a direct connection with its audience, the brand has built a distinct identity through concept-driven storytelling, provocative humor, emotionally charged presentations, and experimental silhouettes.
Known for its theatrical runway performances and viral visual language, AVAVAV has gained global recognition for challenging conventional ideas of fashion through irony, playfulness, and bold design expression.

For this collaboration with adidas Originals, the focus is not on simple reconstruction, but on evolution — expanding Beate Karlsson’s distinctive collaborative language through a thought-provoking reinterpretation of classic silhouettes.