A special collaboration that has finally been released. What is the appeal of PYRENEX, one of the world's leading down brands?

ーCould you tell us about the brand concept and what is important as the brand?

Pyrenex is a family-owned French brand established in 1859, with a unique know-how and singular values based on respect, kindness, well-being, quality and the comfort of our products. Our brand explores the concept of lightness through its unique down. Our Pure French Down, is the commun key point between our apparel and home division. We are an outdoor and fashion brand that promotes a lifestyle. Living heritage company.

ーCould you tell us about attractive points of Pyrenex’s product?

Pure French down made In France We control the entire process at our Manufacture based in Saint Sever, France. Our know-how handed down from generation to generation. Our down has insulating, warmth and lightness properties that make our products exceptional. We make a point of offering desirable, quality products, imbued with the heritage of our Manufacture. The quality of our fabrics, the lightness of our products. Beyond a down jacket, wearing Pyrenex is an experience. A part of history and a unique feeling of comfort and well-being.

ーCould you tell us the background behind choosing WILDSIDE Yohji Yamamoto as your partner?

Pioneer and visionary, Yohji Yamamoto is one of the fashion designers who revolutionised the image of clothing by introducing new codes in the 80’ in Paris. His name is part of French and international fashion history. Wildside's clothing expertise is both daring and minimalist. There are similarities in the approach to Wildside and Pyrenex clothing : Elegant design, noble materials and daring cuts.

ーAmong the many styles of Pyrenex archives, what does “STEN” means to Pyrenex? what makes special of this collaboration items?

Sten is a re-edition of the 70s and 80s styles that made Pyrenex famous It's a product that has a strong emotional bond with our customers referring to this period.

ーFinally, could you give a message to the customers who will be discovering WILDSIDE × Pyrenex?

The association of 2 brands renowned for their expertise. Yohji Yamamoto's refined, avant-garde aesthetic combined with the French know-how of down jacket brand Pyrenex.