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Vol. 16
Tokyo's first flagship store WILDSIDE YOHJI YAMAMOTO HARAJUKU

WILDSIDE YOHJI YAMAMOTO The store, which is the first in Tokyo, was crowded with people this weekend, offering a wide range of original items and other limited-edition items.
The store, which is the first in Tokyo, was crowded with people this weekend, offering a wide range of original items and other limited-edition collaborative items.
One of the most eye-catching pieces was a sculpture created in the image of the store by artist Takeru Amano, displayed in the entrance space (not currently In addition to the pieces on display, the store also has a "one-stop shop" for the items of the new collaborative items.) In addition to the pieces on display, the store is also releasing a limited number of collaborative items. We will now share with you the details of the store We will now share with you the details of the store , as well as a rare interview with Takeru Amano.

 

Laforet Harajuku is a fashion trend-setting area at the intersection of Meiji-dori and Omotesando. The grand opening of WILDSIDE YOHJI YAMAMOTO HARAJUKU was held on the 1st floor . The grand opening of HARAJUKU was held on the 1st floor.


The black-colored store design is by Kunichi Nomura, who also designed Yohji Yamamoto 2 and WILDSIDE YOHJI YAMAMOTO OSAKA.
The black curtain-veiled columns that symbolize the Osaka store are also expressed in the flagship store in Harajuku.


According to him, the concept was to create a unified brand identity for WILDSIDE by using the design elements of the Osaka store, which was WILDSIDE 's first store, as well as mortar, black painted columns that symbolize the Osaka store are also expressed in the flagship store in Harajuku. The glass walls were placed in a way that they extend from the entrance of Laforet Harajuku, so that the store does not feel oppressive. The glass walls were placed in a way that they extend from the entrance of Laforet Harajuku, so that the store does not feel oppressive.


Another must see is the key visual of WILDSIDE by photographer TAKAY and stylist Tsuyoshi Noguchi, displayed in the entrance window.


In addition to all WILDSIDE YOHJI YAMAMOTO original items, Laforet Harajuku limited items will be available to celebrate the opening. The store will also offer new collaboration The store will also offer new collaboration items with HYSTERIC GLAMOUR, Room No.6, and NORTH NO NAME, brands that have been collaboration partners for some time now.


The centerpiece of the opening, a sculpture by artist Takeru Amano, was on display for a limited four-day period from April 11th (Thu) until April 14th (Sun ).
"VENUS" and "Sphinx (Dog)," both of which are Amano's signature pieces, were created in all black in the image of WILDSIDE YOHJI YAMAMOTO. Both are 2 meters high and "Sphinx (Dog)," inspired by Amano's own dog, is 1.6 meters long, catching the attention of many people.



 

For this exhibition, the painting "Venus and Dog" (no longer on sale), which was drawn with the image of Wildside in mind, and the one and only & quot;Sphinx (Dog)" soft vinyl, which was painted and signed by Mr. Amano, will also be available in limited numbers. A limited number of T-shirts, hoodies, and skateboard decks featuring these pieces will also be available in limited numbers. A limited number of T-shirts, hoodies, and skateboard decks featuring these pieces will also be released.



 



We conducted an interview with Mr. Takeru Amano.



What kind of thoughts did you put into these sculptures?


Amano: Laforet Harajuku has long been used as a meeting place like Hachiko in Shibuya. I hope that the "Black Venus" will become a landmark symbolizing Laforet Harajuku, even if only during the exhibition.


How long did they take to complete?


Amano:The production period was approximately 3 months. The original soft vinyl data was used to create the figure, but simply enlarging them would have It was very difficult to fine-tune the balance. I was also very particular about the coloring of the black. I was also very particular about the coloring of the black. I didn't want it to be too pitch black, but rather a slightly blurred black. I think we succeeded in creating a black color that is similar to that of WILDSIDE.


How was it collaborating with apparel wear?


At first, when I heard that they were going to print photos of soft vinyl, I wondered how the results They didn't just print on a photo, but designed it down to the smallest detail, making them very convincing. I don't usually create black items, so I'm looking forward to seeing the reaction.